Aug 03, 2022
In Welcome to the Cars Forum
According to the company's investigation, Puzhen Township (Shanghai) Tourism Culture Co., Ltd. was established on July 11. The company is wholly-owned by Xiaohongshu Technology Co., Ltd. with a registered capital of 4 million yuan. The business scope includes hotel management, catering management, ticketing agency services, leisure and sightseeing activities, campsite services, scenic spot management, amusement park services, parks, small facilities and entertainment Number List activities in scenic spots, and tourism development project planning consultation. Such a business scope is regarded by the industry as an important signal for Xiaohongshu to personally go off to seek tourism monetization. Lenovo's previous history of Xiaohongshu and tourism, it is not surprising that Xiaohongshu will end up doing tourism in person, but how will Xiaohongshu be realized in the tourism industry? Illustration丨Puzhen Township (Shanghai) Tourism Culture Co., Ltd. Enterprise Check Page 1. Reasonable, Unexpected Whether it is from social platforms or the cultural travel industry, everyone is not surprised by the entry of Xiaohongshu, and even thinks that it is only time sooner or later. It can be said that it is reasonable and expected. Moreover, judging from the attitude of wholly-owned shares, Xiaohongshu now wants to independently operate the cultural tourism business. At the same time, it is not difficult to see from the business scope that the focus of Xiaohongshu’s layout of cultural tourism is on the cultural tourism sector, and the hotel sector is only mentioned. In the early years, most of the monetization methods of large Internet platforms were to take advantage of the trend of traffic, and then promote products or directly introduce merchants. However, in recent years, social platforms are no longer satisfied with making wedding dresses for others, but choose to run specific businesses in person. Douyin Kuaishou's e-commerce business is one of the manifestations. Regarding entering the cultural tourism industry, in fact, Xiaohongshu has released sporadic signals early on. As early as 2020, before and after the Dragon Boat Festival holiday, Xiaohongshu carried out the live broadcast of "Grass Planting Tour" in and around 4 cities including Shanghai, Guangzhou, Xi'an, and Chengdu, and then released the "2020 Dragon Boat Festival Xiaohongshu". Travel Trends Report.