Although MS is covered by fax list you can still send MS message to a cold list by making sure that you have an inferred permission. Inferred permission only means that their mobile numbers are available publicly - they either provided their mobile numbers to a number of fax list websites on the internet, yellow pages, newspaper or any other public listings. This fax list gives you the inferred permission to send them marketing message. Free Report - Free Gift Since you are sending your message to a cold list, it is best that you offer something of value in exchange of information. There is an exchange of value happening here fax list , it's not dollars but it is the exchange of their name and details. This will help build fax list relationship and you want to get that permission so that when you write to them you can help build the rapport fax list Your Target Market You need to understand the medium that fax list you are using in order for your message to be effective. When sending out your MS message you need to know that there are at least 3 different groups for you to target. The Y generation, The X generation and the Baby Boomers. The fax list generation loves MS and they love using this technology and will be receptive to any kind of MS they receive, even marketing messages. The X generation and the Baby Boomer fax list however is different, they just tolerate this technology.