Are you frustrated with the lack of results when you try new automations, Photo Retouching whether it's Google's smart bids or your own creations using spreadsheet scripts and macros? You are not alone. When the engine shares a case study of amazing results from the latest automated account management systems, what is often not mentioned is all the work done to create the right conditions for automation to shine. is. Some prerequisites must be met for effective automation. This is an easy way to explain that the effectiveness of automation depends on external factors. This Photo Retouching concept was taken from a presentation by Russell Savage, the founder of (currently owned by Optmyzr). Why Last Click Attribution is slowing PPC performance Self-driving Photo Retouching cars work well with well-marked roads and correct GPS coordinates to their destination. Similarly, PPC automation, such as smart bidding, relies on the right data to provide results. Savage said it would be helpful if the roads were clearly marked for automation, such as self-driving cars, to be effective. advertisement Continue reading below Sounds pretty obvious, doesn't it? But what if you have this perfect road, GPS is off, and you try to drive in the wrong place? To get there, you need clear goals, correct measurements and sensors. To transform this into the world of PPC, you need: A well-structured Photo Retouching account. Correct conversion data. Correct attribution model (Hint: The correct attribution model is not the last click attribution ). Machine learning depends on the right data Machine learning models, as the name implies, are systems that learn how to achieve something . There are various specific approaches to achieving this learning ability. In general, if a machine's decision or prediction does not match Photo Retouching expectations and desired results, it relies on improving the machine's decision process. Here's a quick daily example from Google's Quality Score team. The machine learning model looked at historical data about advertising auctions. We looked at all the search criteria and the attributes of the ad that was clicked. advertisement Continue reading below .